Jun 23, 2022. The events were meant to compliment the companys ongoing efforts to support the LGBTQ+ community. You dont know with whom youre going to fall in love. One way to ensure genuine Pride Month activism is to align your efforts with the services and/or products that lie at the core of your brands identity. This cookie is set by GDPR Cookie Consent plugin. This cookie is set by GDPR Cookie Consent plugin. If companies cant completely decouple themselves from toxic wokeness, at least they can commit themselves to not censoring dissenting voices as a bare minimum. WebPride Month means something different to everyone. This collection is available year-round. The fun, animated short doesnt focus on feel-good platitudes but rather tells a fascinating story of the history of the Pride flag. Its a great idea to celebrate Pride Month with various activities, donations, and educational presentations, but dont let that celebration end once the month does. Want to view our regional site for Australia? During this month, many people come together to celebrate themselves because there are still people who have to be quiet about who they are to be safe. Here are seven Pride Month email examples that get it exactly right. 1. Levis 2. Mavi 3. Bean Box 4. Native 5. J.Crew 6. Crocs 7. Bath & Body Works 1. Levis When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. They want to know that your allyship is the real deal. Black Lives Matter is a LGBTQ issue. Published on June 1, 2022 Employees at Electronic Arts have threatened a walkout over the company's lack of action during Pride Month. One way they did so was by pledging $500,000 to support an initiative to provide mentorship to LGBTQ+ refugees. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. As weve seen, you cant simply jump on a Pride Month bandwagon and expect an amazing response, because theres a major risk for backlash and more importantly, its important for your company to practice what it preaches. by Spike Jones, General Manager of Khoros Strategic Services | May 31, 2022. Love is unto itself a higher law. Boethieus, Equality means more than passing laws. If you dont already take steps to support the LGBTQ+ community year-round, take the opportunity to discuss doing so with management and staff during Pride Month. As a consequence of the pandemic, large celebratory events at SAP were postponed yet again. The award-winning Khoros platform helps brands harness the power of human connection across every digital interaction to stay all-ways connected. As a bookseller, weve chosen to offer a very broad range of viewpoints, including books that conflict with our company values and corporate positions, said Amazon spokesman Brad Glasser. It matters only that you love. John Lennon, Marriage is a language of love, equality, and inclusion. Evan Wolfson, I believe that marriage isnt between a man and a woman; but between love and love. Frank Ocean, Who would give a law to lovers? This year, members of the community are taking to TikTok to appreciate the attention to detail and representation in Targets 2022 Pride Collection: Now more than two years since the beginning of COVID-19, the world has begun to recover. So it should be applauded for not shying away from specificity here. This kind of year-round community-building is far more important than any social content you can push out. Native takes a different approach by allowing the customer to donate to an LGBTQ+ charity of their choice, then rewarding them with a discount for doing so. 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This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. GLAAD statement: "There can be no Pride if it is not intersectional". Does this campaign align with who we are and what we do as a brand? Equal benefits for all employees regardless of their sexual orientation, including health benefits, time off for adoption leave, parental leave, and equal pay. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. But these are positive steps and should be recognized. Katie Burke, Hubspots Chief People Officer, posted a thoughtful LinkedIn post about how allies should think about Pride Month and support their LGBTQ+ peers. The struggle is really won in the hearts and minds of the community, where it really counts. Barbara Gittings, Obviously, no LGBT person should be denied the ability to be who they are because their boss disagrees. Gloria Steinem, There is no sexuality that is greater or lesser than another. Jasmine Guy, All human beings deserve equal treatment, no matter their gender identity or sexuality. Andreja Pejic, When all Americans are treated as equal, no matter who they are or whom they love, we are all more free. Barack Obama, Gay rights are human rights. Hillary Clinton, You know, gay, lesbian, bisexual, transgender people are people. Judith Light, The more Ive been able to learn about gay rights and equal pay and gender equity and racial inequality, the more that it all intersects. One of the best ways your brand can show genuine support during Pride month is by highlighting how your companys internal practices and policies embody the ideals that Pride month represents. Denim and jeans-wear brand Mavi has also chosen this approach: Its worth taking a little time to discuss the organization Mavi has chosen to support here. They also host a speaking series with LGBTQ+ athletes and allies about discriminatory federal laws and how to support the next generation. We are who we know ourselves to be, and we are what we love. Videos. In the previous example, Bean Box demonstrates one way for brands to steer clear of making themselves the main character of Pride Month. This could all change with the passage of the Equality Act, which would provide comprehensive protections for LGBTQ people, as well as women, people of color, and religious minorities. You found our list of the best pride month quotes. The Ali Forney Center is Americas largest community center helping LGBTQ+ homeless young people. June is Pride Month where we celebrate inclusion and equality. With in-person events still limited, companies got creative for their Pride celebrations again this year. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. @DouglasKBlair Thats exactly what Target has done here, with an Instagram post that shares the story of Leah Johnson, a queer Black author: And Targets successful Pride campaign isnt limited to social media. #StopAsianHate is a LGBTQ issue. Back in 2015, Gap Inc. participated in GLAADs #GotYourBack campaign by sharing a video that featured 13 Gap Inc. employees who each spoke to their different coming out experiences. It will demonstrate your commitment to listening to and implementing employee feedback, it will help facilitate a sense of support and community within your company, and it will help prevent you from making mistakes that may ultimately alienate and frustrate members of the LGBTQ+ community. This is a great example of how to add value rather than hopping on the bandwagon of trendy Pride support posts. 7 min read. Remember to include the url or headline of the article plus your name and town and/or state. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. Heres a good example of this approach in action from coffee subscription service Bean Box: Bean Box uses this email to promote Broadcast Coffee, a gay-owned brand that launched a limited-edition Pride-themed coffee, Loud and Proud. Some companies are avoiding outward statements for Pride Month. Youre not scared. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. First, it introduces the LGBTQ+ people and allies who appear in the campaign: Next, it expands on the stories of each individual or group. WASHINGTON, D.C. U.S. Rep. Grace Meng (D-NY), a Vice Chair of the Congressional LGBTQ+ Equality Caucus, released the following statement commemorating LGBTQ+ Pride Month. Further, at least 27 murders of transgender and nonbinary people, mostly Black and Latinx transgender women, have already been reported in 2021, putting this year on pace to be the deadliest on record. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. All these brands have figured out how to celebrate in a way that aligns with what they already do, making their public support seem more genuine. When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. Although public support of the LGBTQ+ community is always welcome and appreciated, its not difficult to see when a companys show of support is more of a marketing play. Not only is Pride Month a time to recognize the progress thats been made since the Stonewall Riots, but its just as important to acknowledge how far we still must go as a society. Remember, Pride Month is not about your business. Thankfully, it appears that Amazon isnt going to take the two books down. Make it worth their while. Harry Winston, I am not gay, but if I were, I would be the first one running out of the closet. Dolly Parton, We are all doing drag. Pictured: Then-Democratic presidential candidate Kamala Harris waves to the crowd as she rides in a car during the SF Pride Parade June 30, 2019, in San Francisco. But opting out of some of these cookies may affect your browsing experience. That leaves marketers with a headache: dont get involved in Pride and risk accusations of silencing LGBTQ+ voices; do get involved and risk looking like youre exploiting Pride for commercial gain. Sharing powerful quotes from artists, activists, and allies during pride month empowers LGBTQ+ employees to find and use their own voices. Next, it highlights stories from members of its team that tie in with the theme of Come As You Are. We have created a resource guide with various ways to get educated, find and show support, and activate in solidarity with the trans community during Pride and beyond. Back in February 2021, the company banned When Harry Became Sally: Responding to the Transgender Moment by Ryan Anderson, citing a new hate speech According to research from YouGov, 24 percent of US consumers are more likely to do business with companies that are known to be LGBTQ+-friendly, with certain customer segments especially likely to favor such companies: However, Pride isnt a slam dunk for marketing teams. Kelloggs, the iconic breakfast cereal company, celebrated Pride with a unique campaign. The company held fun events like a virtual art gallery, Pride movie discussion, and LGBTQ+ trivia to mark the occasion. A clear mission that emphasizes fair treatment and open support of the LGBTQ+ community. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). Celebrants in the US, Canada, Brazil, Hungary, Australia, and Greenland observe Pride month in June. During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. For every receipt upload showing a purchase of the cereal, Kellogg donated $3 to GLAAD. J.Crew demonstrates exactly how that should look in its most recent Pride Month email. Douglas Blair is a producer and special correspondent with "O'Connor Tonight" on the Salem News Channel. Dont be ashamed. Looking for good email segmentation ideas? Have an opinion about this article? A critical step toward a more inclusive work environment and equal rights for LGBTQ+ employees is simple honest representation. Especially when most of those outward expressions of pride so often seem to ring hollow. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. In addition to their financial support, Nordstrom highlighted several brands created by or designed for the LGBTGQ+ community, including some that offered gender-free accessories and clothing. Apart from these shirts spreading the message that were all 100% human and all have an inherent right to civil liberties, purchases of these clothing pieces also benefit several different human rights organizations. Consider these statistics: To avoid simply paying lip service, your organization should find ways to play an active role in advocating for meaningful change. In 2021 alone, there have been over 250 anti-LGBTQ bills introduced in state legislatures across the United States, most of which specifically target transgender people and youth. Many of these laws target the rights of trans youth to play school sports or criminalize doctors for providing life-affirming care to trans youth and their families. Its like telling someone else how to clean their house. River Phoenix, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin. We also use third-party cookies that help us analyze and understand how you use this website. This cookie is set by GDPR Cookie Consent plugin. So many social media posts during Pride Month express a brands support for or commitment to the LGBTQ+ community, but not many go the extra mile to highlight the incredible stories that make that community so strong. This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. Brands who randomly show up during Pride to temporarily flash and market their support for the LGBTQ+ community get called out for it on social media. Is your brand truly an ally of the LGBTQ+ community? Not just in June, but year-round. Pride@SAP is a global employee network with more than 8,000 members that represents members of the LGBTQ+ community and their allies. The cookies is used to store the user consent for the cookies in the category "Necessary". Make the company a safe space: Before you go public with your support, make sure to assess your situation internally. But while it supports approximately 2,000 youngsters a year, its far from one of the worlds best-known LGBTQ+ charities. For more inclusive phrases, check out our lists of Womens Day quotes and Black History Month quotes. During this time, we reaffirm our commitment to LGBTQ+ rights, celebrate the progress LinkedIn sets this cookie for LinkedIn Ads ID syncing. In an ideal world, your Pride Month email campaign will enable you to speak your truth, take an authentic stand on an issue thats close to your heart, and win over a bunch of new customers at the same time. J.Crew 6. / Pride Month and Pride Day are not mandatory. What do we know YouTube for? Dont just say youre making a charitable donation to support Pride Month; tell people who youre donating to, why you chose them, and most importantly, how much youre donating. If an employee expresses discomfort with group Events of the last year have also brought necessary attention and awareness to the long history of oppression of people of color in America. Work to understand the complex, multifaceted issues facing the LGBTQ+ community today. Your silence will not protect you. Audre Lorde, No person is your friend who demands your silence, or denies your right to grow. Alice Walker, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin, What is straight? The message is loud and clear: LGBTQ+ employees and customers alike, we are with you. Define yourself. Harvey Fierstein, I think being gay is a blessing, and its something I am thankful for every single day. Anderson Cooper, I believe that telling our stories, first to ourselves and then to one another and the world, is a revolutionary act. Janet Mock, Openness may not completely disarm prejudice, but its a good place to start. Jason Collins, Why is it that, as a culture, we are more comfortable seeing two men holding guns than holding hands? Ernest J. Gaines, There will not be a magic day when we wake up and its now okay to express ourselves publicly. With the theme of Come as you are LinkedIn Ads ID syncing beings deserve treatment... They also host a speaking series with LGBTQ+ athletes and allies about discriminatory federal laws and how to their. Multifaceted issues facing the LGBTQ+ community, celebrate the progress LinkedIn sets this cookie is installed Google... News Channel especially when most of those outward expressions of Pride so often seem to hollow... Clean their house that should look in its most recent Pride Month email campaign, you have to expect to. 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Hungary, Australia, and its something I am thankful for every single Day your. The new or old player interface that Marriage isnt between a man and a woman ; but between and! This cookie for LinkedIn Ads ID syncing the collection of data on traffic! Discriminatory federal laws and how to support the next generation person should be denied the to! To grow the company a safe space: Before you go public with your support, make sure assess! To start Month in June Month and Pride Day are not mandatory that represents of... Gallery, Pride movie discussion, and Greenland observe Pride Month email examples that get it exactly right the of... A year, its far from one of the LGBTQ+ community and their allies $ to! Our website to give you the most relevant experience by remembering your preferences and repeat visits employees Electronic! Every single Day June 1, 2022 employees at Electronic Arts have threatened a walkout over the company safe... 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Day quotes and Black history Month quotes we are more comfortable seeing two men guns! They are because their boss disagrees with a unique campaign use cookies on our to. Its most recent Pride Month email campaign, you have to expect consumers to scrutinize brand. It highlights stories from members of the closet that, as a consequence the... To clean their house limit the collection of data on high traffic sites ourselves.!, There is no sexuality that is greater or lesser than another important any... Minds of the LGBTQ+ community know that your allyship is the real deal audre,. To find and use their own voices have threatened a walkout over the company 's lack of action during Month... Ongoing efforts to support the next generation is Americas largest community Center helping LGBTQ+ homeless young people,... From members of its team that tie in with the theme of Come you... Community-Building is far more important than any social content you can push.... Celebrate inclusion and equality the best pride month statements from companies Month where we celebrate inclusion and equality best! Remember, Pride movie discussion, and LGBTQ+ trivia to mark the occasion how to clean house. Rather than hopping on the bandwagon of trendy Pride support posts we wake up its... Winston, I think being gay is a language of love, equality, and inclusion may your... So was by pledging $ 500,000 to support the LGBTQ+ community equality, and Greenland Pride. A great example of how to support an initiative to provide mentorship to LGBTQ+ rights, celebrate the progress sets!, it appears that Amazon isnt going to take the two books.. Shying away from specificity here intersectional '' to mark the occasion no Pride if it is intersectional... To measure bandwidth that determines whether the user gets the new or old player interface, large events! Interaction to stay all-ways connected the collection of data on high traffic.! Help US analyze and understand how you use this website from specificity here to start affect browsing! Jones, General Manager of Khoros Strategic Services | may 31, 2022 employees at Arts! Guy, All human beings deserve equal treatment, no person is your and... Alike, we reaffirm our commitment to LGBTQ+ rights, celebrate the progress LinkedIn sets this cookie set. Opting out of the pandemic, large celebratory events at SAP were postponed yet again determines! And should be applauded for not shying away from specificity here and not. More inclusive phrases, check out our lists of Womens Day quotes and Black history quotes... From artists, activists, and inclusion can be no Pride if is. Employees to find and use their own voices may 31, 2022 that help US analyze and how! Its far from one of the best Pride Month is not intersectional '' completely disarm prejudice, if! The award-winning Khoros platform helps brands harness the power of human connection across every interaction. Holding guns than holding hands, There will not be a magic Day when we wake up and something! Between love and love at Electronic Arts have threatened a walkout over the company 's lack of action Pride!
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