Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. Currency Conversion is for Indicative purpose only. Please create an employee account to be able to mark statistics as favorites. (Roadtrips) (Statista) (MansionBet) (ICC Cricket). Gen Xers report the least impact (52%), followed by baby boomers (50%) and millennials (47%). Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content/esports as examples. Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Data shows American fans of boxing are the most likely to watch sports online (35%), followed by basketball fans (33%), wrestling fans (32%) and tennis fans (32%). All that remains is for these trends to boost viewing numbers. The tournament was matched more in India than any other country. Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph]. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best sports TV ratings of 2020. Stats on sports ratings in America suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. The Worlds game in 2020 peaked at over 3.8 million concurrent viewers. Our data shows online sports viewership in Indonesia and Taiwan, for example, is not far behind China. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. The GlobalData platform is our go-to tool for intelligence services. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. Advanced channel analysis . The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the career grand slam at only 24 years old. Learn more about how Statista can support your business. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. US Sports Viewership Facts and Stats 9. The accessibility with which many can access different events now is a stark contrast to before the turn of the century, where some games just werent televised. 2022 Sports Viewership Statistics: How Many People Watch Sports? Liverpools win over Manchester City in November drew an. This game outdid both the England vs Denmark semi-finals match and England vs Ukraine, which recorded average audiences of 23.86 million and 20.9 million, respectively. Ratings for the US Open and Kentucky Derby also declined, with the latter seeing the lowest TV audience in history at just 8.3 million viewers. Sports. That said the EURO final was the most-watched sporting event in 2021. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Report Code: GDSPO-TR-S005. A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices are the key industry trends impacting sports viewership. The key technology trends impacting sports viewership are rise of streaming, social media, in-game technology, and virtual reality. The Dallas Cowboys 26-15 loss to the Buffalo Bills was the, has been low, dating all the way back to the 2016 season. However, younger generations are actually less likely to want to attend a live game, with many opting to follow from home instead. Last year, for example, persons 25-54 in BBO homes made . If youre a sports fan, then you already know that some sporting events are more popular than others. The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. The FIFA World Cup3.3 billion viewers. One avenue of achieving this is increasing popularity in foreign markets. Statistics on sports viewership show that sports fans catch up on their favorite sports through streaming services, which are the main alternative to cable television. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. The NFL is followed by the English Premier League, raking in an impressive $3.83 billion from broadcasting rights. In the Premier League, many long-term fans have been priced out of purchasing season tickets, with many feeling football is now unaffordable. However, viewership on half of the local Regional Sports Networks is up. Accept Read More, Sports has become an essential part of our daily lives and. Get in touch with us. As sports leagues combat dwindling viewership numbers, many broadcasters find themselves in difficult situations. This year's Super Bowl game highlighted this in clear figures. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. Recent trend What is your favorite sport to watch? A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. Viewership intent among avid fans was similar, but less dramatic. Other experts believe the fall is due to the concentration of star power in the West Coast versus the East Coast. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. 1998 FIFA World Cup (3.4 billion) 6. Learn how to use the CliftonStrengths assessment and strengths-based development to accomplish your goals. show that Woods is clearly a big driver of interest. Spain is the country that leads in esports purchasing habits.In 2019-2020, 62% of online gaming viewers in Spain bought esports products, such as their favorite esports team 's official merchandise, banners, in-game skins, and more.. Like regular sports, watching esports games is a social activity that includes buying sports accessories. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular, The League of Legends World Championship in 2019 had a. and enthusiasts can be found in the Asia-Pacific region. CNBC The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the. Accessed January 18, 2023. https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Activate. Compared to other generations, Gen Zers are most likely to stream sports content. Results are specific to the Fluent audience and not reflective of the general U.S. population. 32% of UK adults never watch live sports on TV. More than 458 million viewers watched eSports in 2019. While the viewership numbers seem to confirm the supposed demise of baseball in the US, the truth is not so simple. In, Activate. The figures, compiled by Nielsen . In 2019, the NFL had an average TV viewership of 16.5 million per game, 7. The number of fans who watched more than five hours of football games on the telly remained the same before and after the coronavirus pandemic11%. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by, Washington Nationals vs Houston Astros was the, CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the- top) platforms were not even a part of the conversation. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. The audience peaked at around 500,000 people per game during the regular season. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. The 2019 MLS season delivered an average audience of 246,000 viewers, 4. for a morning golf broadcast in 34 years. of 2019. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Ensuring that sports are where fans are. 45% of fans are only paying for streaming services, Nearly 50% are watching sports on social media. The strategies that many major sports leagues and teams employ nowadays are to win over new fans across the globe, broaden their appeal, and try to increase the number of potential business opportunities, and with it, the amount of money that can be made. 19% of sports fans are spending more time watching TV shows while 17% are watching less TV altogether. Sky Sports 2019 viewership was spurred on by Liverpools fairytale season, with their win over Manchester City in November drawing in an average 3.36 million viewers. Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. The annual bicycle competition attracts massive audiences every year, bringing in 150 million viewers in Europe alone in 2021. 12% of the 18 to 34 and the 45-64 age bracket each, 15% of 35 to 44-year-olds and 8% of 65+. Nearly 31 million Brits watched England lose to Italy, not including streaming services (the BBC alone had 6.9 million requests to its iPlayer stream) or people watching the match in public spaces. Access to this and all other statistics on 80,000 topics from, Show sources information The sports viewership thematic intelligence report provides a briefing on the theme with a detailed analysis of market opportunity, and factors driving its development and adoption. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. The ideal entry-level account for individual users. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. Audience viewership has always been an integral part of sports, as, without it, there would be no market for sports in general. The sports media rights market will grow to almost $60 billion by the end of 2024. The average TV viewership of a regular season game in the NBA stood at 1.34 million viewers in the 2020/21 season, down by 17% from the previous year. The audience peaked at around 500,000 people per game during the regular season. The graph presents a forecast of the number of sport video viewers in the United States in 2021, sorted by league. These factors include: The sports viewership value chain is made up of sporting events. Sports In Depth: Topics A to Z Sports What is your favorite sport to watch? Research expert covering sports and video gaming. 2. have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining, Cowboys games are frequently featured in the most-watched NFL games stats. The key industry trends impacting sports viewership are financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices. Corporate solution including all features. Streaming Video Trends: Why and How Consumers Watch. Use Ask Statista Research Service, Most popular TV channels for news consumption in Russia 2022, Number of TV households worldwide 2021-2026, by platform, Leading OTT VOD services in Russia 2021, by revenue share, Leading pay TV providers in Russia 2021, by market share. 1. The 2020 NFL Draft the annual three-day event where NFL teams recruit players from college leagues drew in a record 15.6 million viewers on its first day of broadcast. For a second week in a row, CBS' So Help Me Todd hit a series viewership high. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. The strategy that many major sports leagues and teams employ nowadays is to win over new fans across the globe, broadening their appeal and trying to increase the number of potential business opportunities, and with it, the amount of money that can be made. A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. September 10, 2020 at 1:56 pm ET. Nearly two-thirds (64%) of the games of the 2019 NBA season had stars like Kevin Durant, Klay Thompson, Steph Curry, and Zion Williamson all missing because of injury. The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. prove that sporting events are consistently among the most viewed TV broadcasts of all time. This website uses cookies to improve your experience. For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. This year's U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough . 2012, 2016 Summer Olympics (3.6 billion viewers) 2. whether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. The 2019 MLB averaged 28.5 million prime-time viewers, 8. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. On that note, the number of eSports enthusiasts, i.e. "Number of viewers of sports video in the United States in 2021, by league (in millions)." across its Facebook, YouTube, Twitter, and Instagram channels. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). This could scare off potential brands from securing contracts with networks, who may go elsewhere to satisfy their own financial gain. Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A Some additional basketball datasets include data on previous . a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. A 2021 survey by Grabyo reveals that the majority of British sports fans would give up on watching sports on TV. As the evolving media landscape continues to threaten the future of linear TV advertising, these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. 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